Beyond the Like: Real results with Odoo Social Marketing

Likes are easy. Proving business impact is harder. In this talk, you'll discover how Odoo Social Marketing helps you move beyond engagement metrics and turn social media into a measurable part of your marketing strategy. Through a practical campaign example, we'll explore the latest features of the app, show how it connects with the rest of Odoo, and uncover how social activities can contribute to real business outcomes. Because social media success isn't about getting more likes, it's about generating measurable results.